Andy Steggles talks with Mike McDonald from WebProNews at the Search Engine Strategies (SES) conference in Chicago.

Steggles talks about the value of knowing your Google Page Rank values as well as critizes the inaccurancies of the webmaster page rank tools at Google. Steggles from AFW Dev, created the tool out of necessity when trying to manage a Holiday Home Rental website in the UK. "We had a business problem where the Google webmaster tools were telling us our highest page rank was the home page of the Home Rental site. However, we accidentally noticed many pages with higher rankings. We figured it was an update issue, but after waiting a year, eventually gave up. So I needed a tool to go through the website and retrieve the PR value of every page." says Steggles. "This is what developed into sitePRTracker.com, a downloadable application which allows you to be better informed about the value of your website as perceived by Google.